In Mobil's Positioning as the "Friendly Serve" Station, It Had

question 4

Multiple Choice

In Mobil's positioning as the "Friendly Serve" station, it had many good reasons to select the particular target market that it did.But one issue that was NOT a factor was that the segment

• A)spent the largest amount of money at service stations.
• B)had the greatest number of consumers in sheer numbers.
• C)had potential for growth.
• D)bought extras besides just gas.

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Definitions:

Big Five

A model describing five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Correlate

To possess a reciprocal relationship or link, where one entity influences or is contingent upon another.

Conscientiousness

A character quality marked by being well-organized, reliable, and having a profound dedication to responsibility.

Self-Discipline

The capability to manage one's emotions and conquer personal shortcomings, as well as the strength to follow what one believes is correct, even when faced with temptations to give it up.