Which System Has Identified 62 Market Segments Based on Zip

question 5

Multiple Choice

Which system has identified 62 market segments based on zip codes and the personal characteristics of their residents, creating a well-known tool for geodemographic segmentation?

• A)Thorson and Moore's model
• B)PRIZM
• C)SIC Codes
• D)VALS

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Definitions:

Net Investment

The net expenditure on acquiring new capital assets after deducting the depreciation of the present capital assets.

Limited Liability

A legal structure that limits the financial liability of an individual in a business to their investment in the company, protecting personal assets from business debts and obligations.

Personal Assets

Items of value owned by an individual, including both tangible assets like property and financial assets such as cash and stocks.

Corporate Stockholder

An individual or entity that owns shares in a corporation, thereby holding a portion of its equity.