Demographic Segmentation Is Used in Selecting Target Segments by Focusing

question 66

True/False

Demographic segmentation is used in selecting target segments by focusing on consumers' descriptors such as their
values, beliefs, philosophies, and opinions.

---

Definitions:

Explicit Rules

Clearly defined, written or spoken guidelines that dictate behavior or procedures within a group or society.

Interpersonal Communication

The process of exchange of information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.

Richness

In communication theory, refers to the depth and complexity of information that communication mediums are capable of conveying.

Communication Channel

The medium through which a message is transmitted from sender to receiver, such as verbal, nonverbal, written, or digital.