Scenario 11-3 a 30-Second TV Spot for Ivory Soap Begins with a with a Strip

question 86

Multiple Choice

Scenario 11-3
A 30-second TV spot for Ivory Soap begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words "You Probably Know This-Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. "You Probably Know This-The Darker, The Harsher" is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none." 
-(Scenario 11-3) A copywriter came up with the idea to superimpose the words,"You Probably Know This-Litmus Paper Measures Alkalinity" and "You Probably Know This-The Darker,The Harsher." Considering the nature of this ad,which general guideline for television copywriting does this follow? 

• A) Using active words 
• B) Providing support for the unbelievable 
• C) Emotionally involving the reader 
• D) Using unfamiliar words

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Definitions:

Control

The power to influence or direct people's behavior or the course of events.

Long-Term Organization

The process of planning and managing tasks or goals over an extended period.

Intrusive Thoughts

Unwanted, often distressing, thoughts or images that spontaneously enter a person's mind, causing discomfort or anxiety.

Coping Strategies

Techniques or methods used to manage or adapt to the emotional stressors and challenges of life.