What Is the First Step in STP Marketing

question 71

Multiple Choice

What is the first step in STP marketing?

• A)market segmentation
• B)position strategy
• C)benefit positioning
• D)target marketing

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Definitions:

Capital Cost Allowance

A form of tax depreciation that allows businesses in Canada to deduct the cost of a depreciable property over several years.

Cash Operating Costs

Expenses associated with the day-to-day operations of a business that are paid out in cash.

Tax Rate

The percentage at which an individual or corporation is taxed by a government entity.

Managerial Decision

The process of making choices by setting goals, gathering information, and assessing alternative occupations.