What Is a Downside to Adopting a Heavy-User-Focused Segmentation Plan

question 5

Multiple Choice

What is a downside to adopting a heavy-user-focused segmentation plan? 

• A) Heavy users usually form less than one percent of users by volume. 
• B) Heavy users may differ significantly from average or infrequent users in terms of their motivations to consume, their approach to the brand, or their image of the brand. 
• C) Heavy users are a costly target segment and much can be spent in getting their business merely to have it disappear just as quickly as it was won. 
• D) Heavy users have little knowledge of the brand and negligible social influence.

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Definitions:

Cloisonné

A decorative metalwork technique employing cloisons; also, decorative brickwork in later Byzantine architecture.

Book of Kells

An illuminated manuscript Gospel book in Latin, containing the four Gospels of the New Testament, known for its rich ornamental decoration, produced in medieval Ireland.

Medieval Irish Books

Illuminated manuscripts produced in Ireland during the medieval period, renowned for their intricate decoration and significant in the study of early Christian Irish culture.

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Art, architecture, and literature that draws on the principles and styles of ancient Greece and Rome, characterized by harmony, balance, and clarity.