Examlex
In recent years skillful marketers have merged information on where people live with the U.S.Census Bureau's demographic data to produce a form of market segmentation known as segmentation.
Personality Variables
Traits or characteristics that vary across individuals and can influence behavior and attitudes.
Predicted
Refers to the anticipated outcome or results based on observation, theory, or previous data.
Motivations
Motivations are the underlying forces, desires, or needs that drive individuals to act in certain ways and pursue goals.
Goals
Objectives or outcomes that an individual or organization is trying to achieve.
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