One Big Plus from a Product Position That Stays Consistent

question 19

Multiple Choice

One big plus from a product position that stays consistent over time, like State Farm's "Good Neighbor" campaign, is that it

• A)is more likely to break through advertising clutter.
• B)successfully reaches nonusers.
• C)doesn't need to target a particular segment.
• D)is easily repositioned.

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Definitions:

Equilibrium Quantity

The quantity of goods or services at which supply equals demand, leading to market stability.

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, leading to a stable market condition.

Equilibrium Quantity

The quantity of goods or services supplied is equal to the quantity demanded at the market equilibrium price.

Demand Increases

A situation wherein there is a rise in the quantity of a product or service sought after by consumers at a given price level.