A Potential Downside of a Heavy-User-Focused Segmentation Plan Is That

question 48

Multiple Choice

A potential downside of a heavy-user-focused segmentation plan is that:

• A)it can take resources away from those that require persuasion.
• B)heavy users usually require constant encouragement to keep consuming a product.
• C)heavy users do not differ significantly from infrequent users in terms of their motivations to consume.
• D)it shifts focus to emergent consumers who need to be convinced to purchase the product.

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Definitions:

Functional Morpheme

A type of morpheme that provides information about grammatical relationships between words in a sentence, rather than contributing to the core meaning of a word.

Content Morpheme

A type of morpheme that carries semantic content and contributes to the meaning of a word, as opposed to grammatical function.

Functional Phoneme

The smallest unit of sound in a language that can change the meaning of a word, contributing to the linguistic function of spoken language.

Morpheme

The smallest significant unit of meaning in a word (e.g., the word boys has two morphemes, boy and -s).