The Idea of Involvement in the Context of Consumer Decision-Making

question 89

Multiple Choice

The idea of involvement in the context of consumer decision-making refers to how: 

• A) a person will use a product or service. 
• B) much importance accompanies the choice of a product. 
• C) an individual's past experience with a product makes the person more aware about it. 
• D) the consumer first heard about a product or brand.