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Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s

question 92

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Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year.However, several years later, Apple faced stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry.The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options.In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone.Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues,
Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year.Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) While searching for a phone with bluetooth and Wi-Fi features, Kate finds seven different advertisements stating that their phones have the best bluetooth and Wi-Fi features when compared to others.Kate is now confused about which brand to choose.This is an example of .

Definitions:

Physical Facilities

The tangible, physical assets and infrastructure of an organization, including buildings, equipment, and grounds.

Viability

A measure of whether a project, business, or concept can sustain itself and succeed in the long-term.

Skilled Workforce

A labor pool consisting of workers who have specialized training, knowledge, and abilities in their respective fields.

HR Managers

Professionals responsible for overseeing employee-related functions such as hiring, training, and benefits in an organization.