Scenario 5-3 While Grocery Shopping, Carol Selects Items That She Regularly Buys

question 75

Multiple Choice

Scenario 5-3
While grocery shopping, Carol selects items that she regularly buys because she knows they are good and she has used them for years.However, the usual Chucky's Cheddar cheese that she buys is not available and she buys a similar brand of cheese that she hasn't tried but has heard of before.Chucky's cheese being an extremely popular brand has managed to make itself known, and when most of the customers shopping at the store were asked which was the cheese that they bought, most of them stated Chucky's almost immediately.
-(Scenario 5-3) Chucky's cheese tries to get its customers to buy its cheese more than once.This is an example of _____.

• A)extended problem solving
• B)low involvement
• C)conversion
• D)an accessibility bonus

---

Definitions:

Emotionally Salient

Refers to events, information, or stimuli that have a strong emotional impact or significance to an individual.

Goal Relevant

Pertaining to or directly associated with the objectives one is trying to achieve.

Actively Rehearsed

The conscious and intentional practice or repetition of information, skills, or activities to improve or maintain proficiency.

Processed Unconsciously

Pertaining to cognitive operations that occur without conscious awareness or control.