The FTC's Advertising Substantiation Program, Set Up in the 1970s

question 41

True/False

The FTC's advertising substantiation program, set up in the 1970s, requires that documented evidence supporting any claims is made available to consumers, and that such evidence provides a "reasonable basis" for believing that the claims are true.

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Definitions:

Pattycake

A simple, hand-clapping game typically played between a parent or caregiver and a young child, often accompanied by a nursery rhyme.

Sensory Memory

The shortest-term element of memory, which allows individuals to retain impressions of sensory information after the original stimulus has ceased.

Long-Term Memory

A type of memory that holds large amounts of information for periods of time ranging from days to years, allowing for the retrieval of past experiences and learned information.

Short-Term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.