Scenario 4-2 Purple Inc. Has Recently Been Sued for the Following Reasons

question 85

Multiple Choice

Scenario 4-2
Purple Inc. has recently been sued for the following reasons. The CEO has stated in a radio broadcast that Purple Inc.'s sunglasses are better than its rivals and that its main competitor's glasses are nothing but cheap plastic. It has also published an article stating that its competitor's glasses are "fake" and "aren't good enough for the customer's dog, let alone a human."
-(Scenario 4-2) Purple Inc.published an advertisement stating that its competitor's glasses were fake and would not be good for the customer's dog,let alone a human.This is an example of         .

• A) libel 
• B) accommodation 
• C) puffery 
• D) appropriation

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Definitions:

Need For Achievement

A psychological trait that drives an individual to pursue and attain goals.

Performance Goal

Goals oriented towards demonstrating competence and being judged favorably by others.

Drive

An innate, biologically determined urge to attain a goal or satisfy a need.

Worker Motivation

The set of internal and external factors that stimulate workers to take actions that lead to achieving work-related goals.