Many Consumers Buy Products That They Perceive to Have Prestige

question 91

Multiple Choice

Many consumers buy products that they perceive to have prestige and status which would be considered needs under Maslow's hierarchy theory.

• A)growth
• B)affiliation
• C)self-actualization
• D)esteem

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Definitions:

Promotion-Related Stress

The stress experienced either in the pursuit of a promotion or as a result of the challenges associated with a new, higher-level position.

Strain Reactions

Negative physical or emotional responses that occur when the demands of a task exceed an individual's ability to cope.

Personality Hardiness

A personality characterized by commitment, control, and challenge and, hence, resistant to distress.

Distress Resistant

Distress resistant refers to the ability of an individual to withstand or cope with stress and adversity without experiencing debilitating effects on their mental or physical health.