Solved

Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 14

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging.
-(Scenario 1-2) Chug Enterprises created the three products in a way that it appeals to separate target markets.This was done to prevent its products from competing with one another for market share.This shows that Chug Enterprises understands the importance of:

Comprehend the role and impact of global marketing strategies for multinational corporations.

Understand the mechanisms of trade, including exporting, importing, and countertrade.

Distinguish between different methods companies use to navigate trade barriers.

Grasp the economic indicators, including GDP growth, trade balances, and exchange rates, and their relevance to international trade.

Definitions:

Second-wealthiest

Referring to the individual or entity ranked immediately after the wealthiest in terms of total wealth or assets.

Income

Income earned regularly from work or investments.

Relational Architecture

The design and structure of relationships within an organization, including how communication and interaction are facilitated.

Job Performance

The level of effectiveness with which an individual fulfills the duties and responsibilities of their job.