Which of the Following Statements About Marketing Is True

question 98

Multiple Choice

Which of the following statements about marketing is true?

• A) It is of little importance when products are standardized.
• B) It can help create jobs in the economy by increasing demand for goods and services.
• C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
• D) It is more important for bigger organizations than smaller ones.
• E) It is seldom used by nonprofit organizations.

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, thus having an interest in its performance and profitability.

Corporation

A legal entity that is separate from its owners, providing them with limited liability, and has the ability to own assets, incur liabilities, and sell shares.

Interest Rate

The percentage charged by a lender to a borrower for the use of assets, typically expressed as an annual percentage of the principal.

Normal Return

The minimum profit necessary to keep a company in business, regarded as the cost of capital in the long run.