During Market Segmentation Analysis, the Marketer Identifies Which Segments Present

question 61

Multiple Choice

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________.

• A) target markets
• B) capital markets
• C) tertiary markets
• D) demographic markets
• E) developing markets

---

Definitions:

Schedule of Reinforcement

A schedule of reinforcement is the pattern and timing of rewards or punishments that influence the learning and behavior of individuals.

Volunteerism

The practice of offering one's time or talents for charitable, educational, or other worthwhile activities, especially in one's community, without financial compensation.

Customer Service

The assistance and service provided to customers before, during, and after purchasing and using goods or services.

Social Learning Theory

A theory in psychology that states people learn new behaviors by observing and imitating others, as well as by receiving rewards or punishments.