Kotler and Casoline Suggested Eight Factors That Marketers Must Keep

question 52

Multiple Choice

Kotler and Casoline suggested eight factors that marketers must keep in mind in order to deal with risk and uncertainty. Which of the following statements are they most likely to agree with when the environment is uncertain?

• A) Companies should be prepared to implement ad hoc strategies whenever required.
• B) Companies should push aggressively for the market share of their competitors.
• C) Companies should focus less on their core segments, and more on new target markets.
• D) Companies should not increase marketing budgets in times of uncertainty.
• E) Companies should focus and improve their marginal brands.

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Definitions:

Identity Diffusion Stage

A phase in Erik Erikson's theory of development where an individual has not yet achieved a clear sense of identity and is exploring various possibilities.

Hobbies

Leisure activities undertaken for pleasure and relaxation, not professionally or for pay, that can include collecting, making, tinkering, or participating in sports.

James Marcia

A developmental psychologist known for his work on adolescent identity development and the identity status theory.

Identity Statuses

Categories formulated by developmental theories to describe and analyze the processes through which individuals grapple with and integrate various aspects of the self.