At the Heart of Any Marketing Program Is the Firm's

question 83

Multiple Choice

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

• A) strategy
• B) product
• C) brand
• D) value
• E) people

Recognize the benefits of internal over external recruitment.

Comprehend the legal and ethical considerations in human resources management.

Identify the processes and importance of recruitment in forming a qualified pool of applicants.

Understand performance appraisal methods and their importance in human resources management.

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Definitions:

World Price

The international market price for a product, influenced by global supply and demand.

Domestic Price

The price of goods and services within a country's borders as opposed to international or world prices.

Comparative Advantage

An economic term that refers to an economy's ability to produce goods and services at a lower opportunity cost than that of trade partners.

International Trade

The exchange of goods, services, and capital between countries, driven by comparative advantage and leading to increased economic efficiency.