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What Questions Would Typically Be Asked During a Market Opportunity

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What questions would typically be asked during a market opportunity analysis (MOA)?


Definitions:

Norms

Informal standards of conduct that group members share and that guide member behavior.

Conduct

The manner in which a person behaves, especially in a particular place or situation.

Participative Management

An effort to involve employees in a company’s decision-making.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

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