When One Company Licenses Another to Produce Its Offerings, or Two

question 123

Multiple Choice

When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.

• A) pricing collaboration
• B) product or service alliance
• C) promotional alliance
• D) logistics collaboration
• E) total quality management

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Definitions:

Influence

The ability to influence the personality, growth, or actions of an individual or entity.

Two-Stage Attribution Model

A psychological theory that describes how individuals infer the causes of their own or others' behavior in two steps: first identifying the behavior, then attributing it to internal or external causes.

Manager

An individual responsible for controlling or administering an organization or group of staff.

Poor Performance

The failure to meet established standards, expectations, or objectives in work or other activities.