Which of the Following Statements Is True of Marketing Plans

question 59

Multiple Choice

Which of the following statements is true of marketing plans?

• A) They can be independently developed without worrying about other functional areas.
• B) They provide direction and focus for a brand, product, or company.
• C) They are usually profit-oriented.
• D) They are of limited use to nonprofit organizations.
• E) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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Definitions:

Growth In Personality

The development and change in an individual's character and behavior traits over time.

High Self-Esteem

A positive evaluation of oneself, characterized by feelings of self-worth and confidence in one's abilities.

Genuineness

Genuineness is the quality of being authentic, honest, and sincere in one's interactions with others.

Defense Mechanisms

Psychological strategies brought into play by individuals to cope with reality and to maintain self-image.