________ Is the Totality of Features and Characteristics of a Product

question 52

Multiple Choice

________ is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

• A) Performance
• B) Value
• C) Quality
• D) Customer retention
• E) Customer loyalty

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Definitions:

Macrosociology

A branch of sociology that focuses on the study of large-scale social systems and long-term processes, including societal evolution and social structures.

Microsociology

The study of individual and face-to-face interactions, focusing on how people behave in small group settings.

Sociologists

Scientists who study the development, structure, and functioning of human society and social behavior.

C. Wright Mills

An influential American sociologist known for his works on the power structure of society and the role of the intellectual in public life.