Club Membership Programs That Are Open to Everyone Who Purchases

question 38

Multiple Choice

Club membership programs that are open to everyone who purchases a product or service ________.

• A) are more powerful long-term loyalty builders than limited-membership clubs
• B) will not help a company attract customers from competitors
• C) prevent those with only a fleeting interest in a company's products from joining
• D) are useful for building a database of customers but are not very good as long-term loyalty builders
• E) are useless unless there are fees and membership conditions

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Definitions:

Neolithic Revolution

Marks the transition from nomadic hunting and gathering lifestyles to settled farming and agriculture, leading to significant changes in human society and environment.

Consequences

The outcomes, effects, or results that naturally follow from an action or condition, often used in the context of discussing the aftermath of decisions.

Informal Economy

The part of an economy that is neither taxed nor monitored by any form of government, often characterized by cash transactions and unregulated employment.

Goods And Services

The products and activities offered by businesses to satisfy the needs and wants of consumers, where goods are tangible items and services are intangible experiences or tasks performed.