The Process of Building, Maintaining, and Using Customer Databases and Other

question 2

Multiple Choice

The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________.

• A) data warehousing
• B) data mining
• C) database marketing
• D) participatory marketing
• E) permission marketing

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Definitions:

Choledochotomy

a surgical incision into the common bile duct, typically to remove gallstones.

Gastrectomy

A surgical procedure for the partial or total removal of the stomach.

Glossectomy

A surgical procedure involving partial or total removal of the tongue, usually to treat cancer.

Duodenum

The first section of the small intestine, immediately beyond the stomach, which plays a critical role in digestion by receiving bile and pancreatic juices.