A Marketer Is Interested in Segmenting a Business Market on ________

question 110

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) demographic variables
• B) situational factors
• C) operating variables
• D) purchasing approaches
• E) personal characteristics

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Definitions:

Expansion

Expansion refers to the phase in the economic cycle where an economy is growing and experiencing increasing levels of output, employment, and income.

Actual Output

The actual quantity of goods and services produced in an economy over a specific period.

Demand

The desire and ability of consumers to purchase goods and services at given prices.

Automobiles

Wheeled vehicles powered by engines, primarily used for personal transportation.