After Hitting a Grand-Slam Home Run,Mike Noticed That His Heart

question 3

Multiple Choice

After hitting a grand-slam home run,Mike noticed that his heart was pounding. Later that evening,after nearly having a collision while driving on the freeway,Mike again noticed that his heart was pounding. That he interpreted this reaction as fear,rather than as ecstasy,can best be explained by the

• A)James-Lange theory.
• B)Cannon-Bard theory.
• C)two-factor theory.
• D)arousal theory.

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Definitions:

Line Extension

A strategy that involves introducing additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Category Extension

The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.

Category Extension

The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.