Business Marketers Can Stimulate Problem Recognition by ________

question 27

Multiple Choice

Business marketers can stimulate problem recognition by ________.

• A) ensuring a presence in trade directories
• B) direct mail, telemarketing, and calling on prospects
• C) encouraging the Better Business Bureau to release statistics
• D) using consumer advertising
• E) conducting surveys of existing customers

---

Definitions:

Telephone Directories

Published listings of telephone subscribers in a particular geographic area or subscribers to services provided by the organization that publishes the directory.

State and County Tax Rolls

Public records listing property within a given jurisdiction for the purpose of determining tax liabilities based on property values.

Market Equilibrium

The condition in a market where the quantity supplied is equal to the quantity demanded at a certain price level.

Total Consumer Surplus

The total benefit received by consumers in a market transaction, measured as the difference between what consumers are willing to pay and what they actually pay.