According to the Brand Asset Valuator Model, Which of the Components

question 49

Multiple Choice

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

• A) esteem
• B) energized differentiation
• C) relevance
• D) knowledge
• E) presence

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Definitions:

Anonymous

This term describes something or someone whose name is not known or not made public, often used in situations requiring privacy or confidentiality.

Deindividuation

It refers to the phenomenon where people in groups feel less accountable for their actions, which can result in an increase in impulsive and deviant acts due to a sense of anonymity.

Negative

Referring to a condition lacking in positive attributes, or characterized by the absence rather than the presence of distinguishing features.

Positive

Characterized by or displaying affirmation, constructive qualities, or optimism.