If a Marketing Manager Segments the Market into Culture-Oriented, Sports-Oriented

question 2

Multiple Choice

If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________.

• A) loyalty status
• B) behavioral occasions
• C) user status
• D) psychographic lifestyle
• E) readiness stage

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Definitions:

Performance Evaluations

The process of assessing and reviewing an employee's job performance through documented evaluations and feedback.

360-Degree Feedback

A performance appraisal method where an employee is evaluated by feedback from superiors, peers, subordinates, and sometimes clients.

Bias

Prejudice in favor of or against one thing, person, or group compared with another, often in a way considered to be unfair.

Prejudice

Preconceived opinion or bias against a person or group without sufficient information or experience, often based on stereotypes.