The Traditional "Marketing-Mix" Concept and the Notion of the "Four

question 133

Multiple Choice

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

• A) Personalized marketing
• B) Mass customization
• C) Globalized marketing
• D) Relationship marketing
• E) Integrated marketing

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Definitions:

Groupthink

A psychological phenomenon in groups where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Arbitrary Approach

A method or decision-making process based on individual preference or random choice rather than any reason or system, often leading to inconsistency.

Conflict Manager

An individual or role responsible for handling and resolving conflicts within organizations or groups, often using mediation and negotiation skills.

Thomas-Kilman Conflict Model

A model identifying five strategies to handle conflict: avoiding, accommodating, competing, compromising, and collaborating.