A Marketer Is Interested in Segmenting a Business Market Based

question 10

Multiple Choice

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

• A) purchasing approaches
• B) situational factors
• C) operating variables
• D) personal characteristics
• E) demographic variables

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Definitions:

Communication Channels

The mediums through which information is transmitted from a sender to a receiver, such as verbal, written, or non-verbal.

Politicking Strategies

Refers to the tactics employed by individuals or groups within an organization to gain advantage or influence decisions, often through informal channels.

Workplace

The location or environment where individuals are employed or carry out their professional activities.

Right Course

The correct or most appropriate path or direction to follow in a particular situation.