A Marketer Is Interested in Segmenting a Business Market Based

question 19

Multiple Choice

A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

• A) demographic variables
• B) purchasing approaches
• C) situational factors
• D) personal characteristics
• E) operating variables

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Definitions:

Portfolio Management

The art and science of making decisions about investment mix and policy, matching investments to objectives, asset allocation for individuals and institutions, and balancing risk against performance.

Growth Stock Fund

A mutual fund that invests primarily in the stocks of companies believed to have above-average potential for growth in revenue and earnings.

Zero-Coupon Bonds

Bonds that do not pay periodic interest payments and are instead issued at a substantial discount to their face value, with the face value being paid at maturity.

Price Volatility

The degree of variation in the price of a financial instrument over a certain period, indicating the risk or stability of the asset.