A Parent Brand That Is Associated with Multiple Products Through

question 21

Multiple Choice

A parent brand that is associated with multiple products through brand extensions is also called a ________.

• A) category brand
• B) sub-brand
• C) extension brand
• D) family brand
• E) line brand

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Definitions:

Hierarchy of Effects

A theory in advertising describing a sequence of stages a consumer goes through from initial awareness of a product to a purchase action.

Adoption Stage

A phase within the product lifecycle where consumers start using or integrating a new product or technology.

Evaluation

The act of evaluating or judging the significance, worth, or quality of an item.

Awareness

The level of consumer knowledge about a product, brand, or issue, which is crucial for marketing and communication strategies.