The First Step in the Strategic Brand Management Process Is

question 142

Multiple Choice

The first step in the strategic brand management process is ________.

• A) measuring consumer brand loyalty
• B) identifying and establishing brand positioning
• C) planning and implementing brand marketing
• D) measuring and interpreting brand performance
• E) growing and sustaining brand value

---

Definitions:

Deductively

An approach to reasoning or problem-solving that starts with a general theory or premise and moves towards a specific conclusion.

Inductively

A reasoning approach that starts with specific observations or sets of data and then works towards forming general conclusions or theories.

Ethos

A rhetorical strategy that establishes credibility and trustworthiness of the speaker or writer with the audience.

Pathos

A term referring to an appeal to emotion in rhetoric or persuasive communication.