If a Consumer, Trying to Decide Between Alternatives, Believes That

question 6

Multiple Choice

If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short listed, she is in the ________ level of the brand dynamics pyramid.

• A) presence
• B) relevance
• C) performance
• D) advantage
• E) bonding

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Definitions:

Buy Classes

Categories of purchasing decisions that vary based on their complexity, frequency, and the level of decision-making involvement.

Modified Rebuy

A purchasing situation in which a buyer reevaluates options for repurchasing a product or service due to changing needs or conditions.

Straight Rebuy

A purchasing situation in which a business buys the same goods or services without seeking new information or considering other suppliers.

New Buy

A purchasing situation characterized by a customer buying a product or service for the first time, often involving extensive decision-making and research.