Mark Feels That Shell Delivers on Its Promises to Supply

question 60

Multiple Choice

Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________.

• A) brand alliance
• B) brand essence
• C) brand harmonization
• D) brand parity
• E) brand bonding

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Definitions:

Liquidation

The process of converting a company's assets into cash to pay off creditors before dissolving the business.

Takeover

The acquisition of control over a company by another company or investor group, typically through the purchase of its shares.

Natural Food

Food that is considered to be produced without artificial processes, additives, or preservatives.

Organic Produce

Fruits, vegetables, and other food products grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms.