A Marketer That Wants to Anchor a Point-Of-Difference for Doy

question 69

Multiple Choice

A marketer that wants to anchor a point-of-difference for Doy soap on brand benefits might emphasize which of the following?

• A) the soap is one-quarter cleansing cream
• B) Doy products include bar soaps and shampoos
• C) Doy soap helps users have softer skin
• D) the soap brand has global presence
• E) the brand has recently launched soap for men

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Definitions:

Independent Demand

The need for a product or service that is not influenced by the demand for other products, often applied in inventory management and forecasting.

Inventory

The raw materials, work-in-process products, and finished goods considered to be part of a business's assets that are ready or will be ready for sale.

Inventory Carrying Cost

The total expenses associated with holding inventory, including storage, insurance, taxes, opportunity costs, and potential obsolescence.

Product Value

The importance or worth that a product holds for a customer, often determined by its utility, quality, and satisfaction it provides.