The Three Criteria That Determine Whether a Brand Association Can

question 70

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

• A) comparability, authenticity, deliverability
• B) desirability, peculiarity, deliverability
• C) deviance, peculiarity, deformity
• D) desirability, deliverability, and differentiability
• E) differentiability, authenticity, desirability

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Definitions:

Great Depression

A severe worldwide economic depression that took place mostly during the 1930s, beginning in the United States, marked by high unemployment and poverty.

Freedom Of Contract

The legal principle that individuals have the right to freely enter into agreements and contracts without unreasonable government interference.

Workforce

The group of people who are engaged in or available for work, either in a particular area or in a specific industry or occupation.

Industrial Professions

Careers associated with the manufacturing and production sectors, including roles in engineering, management, and skilled labor.