________ Are Attributes or Benefits That Consumers View as Essential

question 114

Multiple Choice

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

• A) Category points-of-difference
• B) Conceptual points-of-parity
• C) Competitive points-of-parity
• D) Category points-of-parity
• E) Competitive points-of-difference

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Definitions:

Shift Workers

Individuals whose job schedules require them to work at times beyond the typical "9 to 5" workday, often resulting in changes to sleep patterns and health risks.

Metabolic Syndrome

A cluster of conditions including increased blood pressure, high blood sugar, excess body fat around the waist, and abnormal cholesterol or triglyceride levels, that together increase the risk of heart disease, stroke, and diabetes.

Insomnia

Symptom of a number of disorders characterized by an inability to fall asleep or stay asleep.

Suprachiasmatic Nucleus

A tiny area within the hypothalamus part of the brain, tasked with regulating daily biological cycles.