Consumers Might Not Consider a Hand Sanitizer Truly a Hand

question 104

Multiple Choice

Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.

• A) competitive points-of-difference
• B) competitive points-of-parity
• C) category points-of-difference
• D) category points-of-parity
• E) conceptual points-of-parity

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Definitions:

Correlation

A statistical measurement that indicates the extent to which two or more variables fluctuate together.

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Correlation

A statistical measure that indicates the extent to which two variables fluctuate together.

Variables

Elements, features, or factors that are likely to vary or change within the context of a scientific study or experiment.