A Marketer That Wants to Anchor a Point-Of-Difference for Doy

question 69

Multiple Choice

A marketer that wants to anchor a point-of-difference for Doy soap on brand benefits might emphasize which of the following?

• A) the soap is one-quarter cleansing cream
• B) Doy products include bar soaps and shampoos
• C) Doy soap helps users have softer skin
• D) the soap brand has global presence
• E) the brand has recently launched soap for men

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Definitions:

Ammonia

A compound of nitrogen and hydrogen (NH3) with a distinct pungent smell, used widely as a fertilizer and cleaning agent.

Lewis Structure

Representation of the distribution of electrons in molecules, showing how atoms are connected and where lone pairs of electrons are located.

Hydrogen Sulfide

A colorless, poisonous, flammable gas with the characteristic foul odor of rotten eggs; used in the manufacture of chemicals, in metallurgy, and as a fungicide and insecticide.

Lewis Structure

A graphical representation of molecules showing how valence electrons are distributed among atoms, and where dots and lines represent electrons and bonds, respectively.