BMW Positioned Itself as the Only Automobile That Offered Both

question 135

Multiple Choice

BMW positioned itself as the only automobile that offered both luxury and performance. At that time, consumers saw U.S. luxury cars as lacking performance. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. This is an example of ________.

• A) straddle positioning
• B) category-based positioning
• C) need-based positioning
• D) noncomparitive positioning
• E) price-quality positioning

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Definitions:

Cost Flow Assumption

An accounting principle that determines how costs are allocated to inventory and cost of goods sold, examples include FIFO, LIFO, and average cost methods.

Cost of Goods Sold

The immediate expenses related to the creation of products that a company sells.

Merchandise on Credit

Goods that have been sold but not yet paid for, implying that the buyer owes the seller money.

Gross Amount

The gross amount is the total figure before any deductions are made, such as expenses, taxes, or discounts.