Oliver, a Company That Produces Different Types of Olive Oil

question 47

Multiple Choice

Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?

• A) using the new-market segment strategy to attract new customers
• B) improving the current level of product performance
• C) advertising new and different applications of the brand
• D) protecting its market share
• E) using the market-penetration strategy to attract new customers

---

Definitions:

Resource Constraint

A limitation on the availability of resources, which can affect the completion of projects or tasks.