Which of the Following Strategies Should Be Adopted by Marketers

question 91

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

• A) increase investment on marketing existing products
• B) focus on expanding the customer base and not on the retention of existing customers
• C) focus primarily on price reductions and discounts
• D) concentrate on communicating the brand value and product quality to consumers
• E) stick to the budget allocations adopted during the preceding years

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Definitions:

Self-concept

An individual's perception of their own identity and personal attributes, including beliefs, feelings, and thoughts about oneself.

Self-fulfilling Prophecies

The phenomenon whereby a belief or expectation, whether correct or not, affects the outcome of a situation or the way a person behaves, making the initially held belief come true.

Buy-in

The process of gaining agreement on a proposal or plan from all stakeholders and participants.

Looking-glass Self

A concept in sociology suggesting that an individual's self-perception is influenced by how others perceive and interact with them.