A Market Segment Consists of a Group of Consumers Who

question 26

True/False

A market segment consists of a group of consumers who share a similar set of needs and wants.

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Definitions:

Poverty Line

The minimum level of income deemed necessary to achieve an adequate standard of living in a given country or geographic area.

Adequate Diet

A diet that provides all the essential nutrients, fiber, and energy in quantities and proportions that are sufficient to maintain health and well-being.

Poverty Rate

The proportion of a population living below the national poverty line, indicating the percentage of individuals or families whose income falls beneath the threshold deemed necessary to afford basic living standards.

Poverty Line

A defined income level below which an individual or family is considered to be living in poverty, based on the cost of living and basic needs.