When Companies Search for New Ways to Satisfy Customers and Distinguish

question 138

Multiple Choice

When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.

• A) consumption
• B) expected
• C) potential
• D) augmented
• E) basic

---

Definitions:

Supply Chain

A network of organizations, people, activities, information, and resources involved in the production and delivery of a product or service from supplier to customer.

Core Element

An essential part or component that is central to the function or structure of something.

Product Development Strategy

A business strategy focusing on developing new products or improving existing ones to meet market demand or create new markets.

Procurement

The process of obtaining goods, services, or works from external sources, often through a bidding or negotiation process.