The ________ of the Product Mix Refers to How Closely

question 53

Multiple Choice

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

• A) consistency
• B) depth
• C) width
• D) length
• E) composition

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Definitions:

Weaknesses/Disadvantages

The limitations or shortcomings inherent in an individual, organization, or product that can hinder success or effectiveness.

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Promotional Mix

The combination of marketing tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, and direct marketing.

Strengths/Advantages

Positive attributes or aspects of something that give it a competitive edge or make it superior in some respects.