When Apple Introduced Its IPhone, It Was Priced at $599

question 40

Multiple Choice

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price has come down to $399. What kind of a pricing did Apple adopt?

• A) loss-leader pricing
• B) market-penetration pricing
• C) market-skimming pricing
• D) target-return pricing
• E) value pricing

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Definitions:

Evidence-Based Management

Uses hard facts and empirical evidence to make decisions.

Scientific Methods

A systematic approach used in scientific research to gather data, formulate and test hypotheses, and draw conclusions based on empirical evidence.

Job Satisfaction

A measure of how content an individual is with their job, encompassing various factors such as work environment, role clarity, and compensation.

Absenteeism

The habitual non-presence of an employee at their job, which can be due to various reasons including illness, personal issues, or disengagement from work.